Since everything is moving toward digital and online, you want to make sure your skills are up to date so you don’t miss out on employment opportunities; according to Digital Marketing Institute, the global standard in digital marketing.
The digital industry is vast, and it can be challenging to navigate for newcomers or those looking to find their niche. So, how do you set yourself apart from the competition and fast-track your way up the corporate ladder?
1. Video
The video is taking the internet by storm, and this isn’t about to stop. According to MarTech, videos have the potential to hold customers’ attention on retail sites for two minutes longer than average (which is really like a lifetime in the digital world), and a well-optimized video can boost your chances of being in a top Google ranking position by at least 50.
If you want to learn more on your own, you can try out video editing tools like Apple Final Cut Pro X or Adobe Premiere Pro.
2. SEO & SEM
Search engine optimization (SEO) is vital to all levels of digital marketing, so anyone interested in the technology needs to have some basic understanding of it. On the SEO team, you can leave the highly technical, back-end stuff to the more technically oriented; an understanding of best practices and how to optimize any kinds of web content is essential for running a successful company. digital marketing campaign.
3. Content Marketing
Content marketing will be a crucial component of digital marketing regardless of what happens. But content marketing is a full-time job in its own right, so you will have to know how to not only produce first-rate content, but to understand ways to guide your audience.
3. Data / Analytics
No matter what facet of digital marketing you are going to, Google Analytics monitoring and reporting based on such tools will be crucial in your strategy. Collecting and processing this information will lead to a better understanding of consumer habits and allow you to apply it to more solutions that grow your traffic and conversions.
4. Understand Design-Based Thinking & Planning
Design Thinking is a term that is used to describe a strategy that causes problems to be tackled from a user-centred point of view. This method often referred to as human-centred thinking, is utilized to address large-scale, complex problems.
According to The Interaction Design Foundation, there are five key phases to this process: empathize, define, ideate, prototype, and test. This works so well in the digital marketing sphere because so much of it is (or should be) centred on the user experience.
5. Be Tech Savvy
Because of the technology-focused nature of the business, it’s essential to have a strong understanding of technology and learn it quickly. I’m millennial or younger, so this will be a natural progression for you. Still, those who are older may want to take a bit of effort to teach themselves specific technologies and simply gaining familiarity with the most widely used software and tools.
