No matter how good some cars are to drive, people just don’t buy as many of them as you’d expect. Here are all of the greatest new cars no one bought in 2018.
Just because a vehicle drives well, has a spacious and attractive interior, and receives critical acclaim doesn’t mean it’s always in high demand. Updates to competitors, as well as factors like brand perception and marketing, can have just as much of an effect on sales as the quality of the vehicle.
The cars and SUVs in this slide show have numerous admirable qualities and rank competitively in their respective classes.
Great Cars Nobody Bought in 2018
12. Chevrolet Corvette – 18,791 Sold
The current Chevy Corvette has been around since 2014, and a mid-engine replacement is most-likely coming sometime this year. Those things would explain why sales are down 25 percent in 2018 to 18,791 units.
11.Toyota Land Cruiser – 3222 Sold
The Land Cruiser is easily Toyota’s best SUV. But because it costs so much more than everything else in the company’s lineup, it sells in puny numbers. Toyota sold just 3222 of them in 2018, up by 122 units versus the year prior. For some context, Toyota sold over 244,000 Highlanders in the same period.
10. Toyota 86 / Scion FR-S – 4146 Sold
The Toyota 86 may be virtually unchanged since its debut as the Scion FR-S in 2013, but it’s still an incredibly fun car. 4146 people were interested enough to buy one in 2018, nearly 40 percent less than the number of cars sold in 2017.
9. Lexus LC – 1979 Sold
The LC500 and LC500h hybrid are great GT cars-the 500 has a wonderful 5.0-liter naturally aspirated V8 we can’t get enough of. Plus, it looks fantastic. Neither of those things helped sales, though. Lexus sold just 1979 cars in 2018, 508 units less than 2017.
8. Nissan 370Z – 3468 Sold
Of course, the GT-R isn’t the only fun (yet aging) sports car Nissan sells. There’s also the 370Z, which posted similarly low sales numbers. Nissan moved 3468 units in all of 2018, down nearly 25 percent versus the year prior.
7. Nissan GT-R – 538 Sold
The GT-R has been around for over a decade now, and sales numbers certainly reflect that. Nissan managed to sell just 538 GT-Rs in 2018, 40 fewer cars than in sold in 2017.
6. Mazda MX-5 Miata – 8971 Sold
Being a niche sports car, it’s expected the Miata didn’t sell as well as something like a Mazda3 hatch or CX-3 crossover. But 8971 units is still a decline from 2017-a 20 percent decline, actually. Still, it’s more than double the amount of 124 Spiders sold in the same period.
5. Acura NSX – 170 Sold
Despite winning our Performance Car of the Year award at the end of 2016, the NSX hasn’t had much luck in terms of sales numbers. Acura moved just 170 units in all of 2018-down over 70 percent versus 2017, which sold 581 units.
4. Porsche 718 – 5276 Sold
As fantastic as Porsche’s mid-engine lineup is to drive, the amount they actually sell is pretty small. Porsche moved just over 5200 examples last year. That’s up around 3.7 percent versus the year prior. For some context, Porsche sold over 23,000 Macans in the same period of time.
3. Lincoln Continental – 8758 Sold
The Continental is actually a pretty cool car. It’s fast, comfortable, and has a bunch of neat techs. Plus, Lincoln is launching a suicide door model this year. None of that stuff helped its sales in 2018, however. Ford moved just 8758 units, which is down over 27 percent versus 2017.
2. Alfa Romeo 4C – 238 Sold
Though there are mixed opinions on how the 4C drives, there’s one thing we can all agree on: It looks stunning. Wide, short, and beautifully designed, it screams Alfa Romeo. Sadly, Alfa sold just 238 cars in 2018. That’s 169 fewer than 2017.
1. Fiat 124 Spider – 3515 Sold
Sure, it might not be as fun to drive as its Miata sibling, but the 124 Spider is still one hell of a roadster. Plus, that nostalgic styling has to count for something, right? (Wrong.) Fiat sold just 3515 units in 2018, down 22 percent from 2017.