Entrepreneur Kylie Jenner makes an estimated $1 million per sponsored post on her Instagram, which makes her the highest paid celebrity influencer on the social media platform, according to the 2018 Instagram Rich List compiled by Hopper HQ, an automated Instagram scheduler. Jenner is followed by singer Selena Gomez, who gets $800,000 per sponsored post and star soccer player Cristiano Ronaldo, who earns $750,000.
Together, these and other up-and-coming stars contribute to the $1 billion influencer market, which is expected to double in value by mid-2019.
“Everyone has seen or responded to influencer marketing, whether they know it or not,” Hopper HQ co-founder Mike Bandar tells CNBC Make It. “We thought it would be interesting to explore the inner workings of the marketing channel, celebrate the growth of the industry and inspire those who want to be influencers.”
Since many individuals and brands involved in sponsorship deals do not publicly disclose their negotiations, the exact cost per sponsored post remains opaque
The Highest Paid Instagrammer Per Post 2019
10. Kendall Jenner
cost per sponsored post: $500,000
Number of Instagram followers: 103 million
9. Lionel Messi
cost per sponsored post: $500,000
Number of Instagram followers: 109 million
8. Neymar
cost per sponsored post: $600,000
Number of Instagram followers: 111 million
7. Justin Bieber
cost per sponsored post: $650,000
Number of Instagram followers: 101 million
6. Dwayne
Cost per sponsored post: $650,000
Number of Instagram followers: 132 million
5. Beyoncé
Cost per sponsored post: $700,000
Number of Instagram followers: 124 million
4. Kim Kardashian
Cost per sponsored post: $720,000
Number of Instagram followers: 127 million
3. Cristiano Ronaldo
Cost per sponsored post: $750,000
Number of Instagram followers: 155 million
2. Selena Gomez
Cost per sponsored post: $800,000
Number of Instagram followers: 145 million
1. Kylie Jenner
cost per sponsored post : $1,000,000
Number of Instagram followers: 127 million
