Marketing Major Career Paths

Marketing Career Path
Businesswoman Stands To Address Meeting Around Board Table

Marketing is the process that begins with creating a product or service and ends with putting it into consumers’ hands. In studying this process, a marketing major learns how to identify market segments, estimate demand and set prices. This field includes market research, advertising, public relations, and sales.

Students who earn associate, bachelor’s, master’s and doctorate degrees in marketing can pursue a variety of careers.


Major Courses You Can Expect to Take


 Associate Degree Courses

  • Principles of Marketing
  • Salesmanship
  • International Marketing
  • Introduction to Retail


Bachelor’s Degree Courses

  • Introduction to Marketing
  • Consumer Behavior
  • Sales Management
  • Retail Management
  • Public Relations
  • Marketing Research
  • Advertising
  • E-Marketing
  • Business-to-Business Marketing
  • Quantitative Methods


Master’s Degree Courses

  • Marketing Analysis and Management
  • Product Innovation and Planning
  • Consumer Behavior
  • Marketing Research
  • Global Marketing
  • Internet Marketing
  • Advanced Quantitative Analysis


Doctoral Degree Courses

  • Multinational Marketing
  • Transportation and Distribution Theory
  • Conceptual Foundations of Product Planning
  • Empirical Models in Marketing
  • Marketing Research
  • Buyer Behavior


Career Options With Your Degree

  • Associate Degree: Sales Representative, Junior Account Manager, Advertising Sales Representative, Retail Salesperson
  • Bachelor’s Degree: Advertising Sales Representative, Media Buyer, Market Research Analyst, Marketing Coordinator, Marketing Manager, Public Relations Specialist, Account Manager, Brand Manager, Sales Representative, Survey Researcher, Development Officer, Insurance Agent
  • Master’s Degree (including an MBA with a concentration in marketing): Brand Manager, Advertising Account Executive, Chief Marketing Officer, Marketing Manager, Sales Manager, Public Relations Manager
  • Doctoral Degree: Professor, Researcher


Typical Work Settings

Many people who graduate with degrees in marketing work in the marketing, advertising and publicity and sales departments of companies, professional associations, and religious and non-profit organizations. They develop strategies to sell products and services to consumers.

This includes estimating demand, identifying market segments and developing advertising, publicity and sales strategies. A large number of work for marketing, advertising or public relations firms that provide these services to other companies and organizations.


Preparing for This Major in High School

High school students who are thinking about studying marketing should take classes in business, statistics, writing, public speaking and math. These courses will provide basic knowledge that will help prepare students for their college coursework.