One of the most significant downturns in the world economy since the Great Depression. Even though the Pandemic’s ripple effects have thrown many businesses into turmoil, some enterprises have not only survived but prospered. This picture, based on Kantar BrandZ data, depicts the top 100 most valued brands in 2021.
Visual Capitalist released Most Valuable Brands In The World 2021. They’ve thrived. Using data from Kantar BrandZ, this graphic looks at the top 100 most valuable brands of 2021.
Methodology
Each year, research group Kantar BrandZ ranks companies based on their “brand value,” which is measured by:
- A brand’s total financial value is the economic contribution that the brand brings to its parent company ($ value).
- It is multiplied by its proportional value, measured by the brand’s proportional impact on its parent company’s sales (% value).
The financial results are then combined with quantitative survey data sourced from over 170,000 global consumers. The result is a holistic look at a company’s brand equity, reputation, and ability to generate value.
The total value of 2021’s Top 100 brands grew by 42%, reaching a combined $7 trillion. At the top of the list, perhaps unsurprisingly, is Amazon, with a total brand value of $683 billion.
The Most Valuable Brands In The World 2021
10. Mastercard
Brands Value: $112.88 Billion
Sectors: Financial Services
Brand Value change from 2020: 4%
9. McDonald’s
Brands Value $154.92 Billion
Sectors: Food & Beverages
Brand Value change from 2020: 20%
8. Visa
Brands Value: $191.29 Billion
Sectors: Financial Services
Brand Value change from 2020: 2%
7. Alibaba
Brands Value: $196.91 Billion
Sectors: Consumer Goods & Retail
Brand Value change from 2020: 29%
6. Facebook
Brands Value: $226.74 Billion
Sectors: Media & Entertainment
Brand Value change from 2020: 54%
5. Tencent
Brands Value: $240.93 Billion
Sectors: Media & Entertainment
Brand Value change from 2020: 60%
4. Microsoft
Brands Value: $410.27 Billion
Sectors: Business Solutions & Tech Providers
Brand Value change from 2020: 26%
3. Google
Brands Value: $458.00 Billion
Sectors: Media & Entertainment
Brand Value change from 2020:Â 42%
2. Apple
Brands Value: $612.00 Billion
Sectors: Technology
Brand Value change from 2020: 74%
1. Amazon
Brands Value: $683.85 Billion
Sectors: Consumer Goods & Retail
Brand Value change from 2020: 64%
It’s the third consecutive year that Amazon has placed first on the list. Since last year’s ranking, the eCommerce brand has seen its value grow by 64%. Keep in mind, this accounts for all areas of Amazon’s business, including its web and subscription services.
Second, on the list is Apple with a brand value of $612 billion. Apple wasn’t completely immune to the impacts of COVID-19—in the early days of the pandemic, its stock dipped almost 19% from record highs—but the company recovered and reported record-breaking revenue, generating $64.7 billion in Q4 2020.
It’s fitting that the top brands on the list are big tech companies since the pandemic pushed consumers online for both their shopping and entertainment needs. A few social media platforms placed high on the list as well, like Facebook, which rose two ranks this year to score the sixth spot with a brand value of $227 billion.
Read more about the Most Valuable Brands In The World 2021 On Kantar BrandZ,
