The study has no age limit. And same implies when you have a passion for starting and implementing a business venture. Even records show that 36% of successful entrepreneurs start their business ventures while pursuing their studies only. So, this article presents an idea regarding a business model for young students of various universities and colleges.
A brief introduction with an example
Staying fit has become a new religion in this second decade of the twenty-first century. And in this smart growing technology, we all have smartphones with smart applications related to it. And like everyone, I, too, became a follower of this trend. Yes, I have an application on my phone which can count my calories intake, take care of my diet and nutrition intake and many more. Even it never misses many steps I take in a day.
Isn’t it groovy? But it made me suspicious. In this era, where your hired consultants don’t behave so well with you, what causes a mobile app to give a pop-up notification to have a glass of water?
There is nothing like conspired occult powers behind this unsolicited advice. It is also not related to some elusive concept. But it’s all just a boom triggered to maintain a good platform with healthy traffic. Such application became a personal trainer in our pockets which cost nothing initially.
So everyone can afford it. It acts as a small packet in our pockets that can report numerous records such as our activity tracking, calories intake, calories burned, etc. But as they attain good traffic, it can be customized with deals and offers. For instance, in the case of a fitness application, apart from giving the user a report of his health and making him conscious about not losing enough calories, it also shows details about health consultants. Elaborating on this, the application asks users if they want to book an appointment with them or buy a health-related product.
Further, anything relevant to a mainstream business can be added to sales. And in all this mathematics, what an application owner with good traffic earns is a commission from such sales. Or we can say that the application owner now becomes an affiliate.
Become an Affiliate!
In a more explained way, we can say, this above-discussed process is affiliate marketing. Affiliate marketing has tremendously nailed online marketing technology and has attained a firm grip in the online advertising world.
I state this terminology in two lines:
Have product? Want to sell more? Hire an affiliate.
No product? How to make money? Become an affiliate!
Even in the case of fitness applications, the application owner was not some health consultant or a trainer, and he was serving some social service to make people healthy. He was just an affiliate between users and professionals, creating a platform with heavy traffic and owing a good amount of profit in his business. In 2014 fitness application market was worth $4 billion, which has become $ 26 billion by the end of 2017. And these facts show that such a concept can prove a lucrative business model.
Let’s talk about pretty benefits of selling someone else’s product as an affiliate:
- You don’t have to invest the time and money into creating a new product
- You don’t have to deal with customer questions since the product creator takes care of that in most situations.
- You can start earning passive income with the right strategies!
Moreover, in all this, you can earn that vast experience to sell your product, or you can say that you can make self-hosted affiliate programs.
What do you need to focus on?
But the sad part is not all of these affiliated businesses can become a gimmick in the digital market. As they are not planned with an effective strategy, their brand slowly became the less searched keyword, influencing the churn rate. Or we can say your customers are no more your customer. Note that this steady increase in churn rate won’t ever alarm any business models at once. And you never know what kind of drastic effect it will frame up to be in future. So your audience will gradually start not to believe in you. And a good platform at such a viscose point can’t effort this gradual dwindling. And further, it fourfold in no big period as believing in flaws is a tradition humans imbibe so quickly.
It’s all because people are battling traditional strategies in this gold rush market. They are unwilling to change their mindsets and apply the most important acronym for success, ADP – Adapt, Develop and Progress.
Why prefer mobile applications?
Mobile devices consume every age, every demographic and every country. People at coffee shops, malls etc., all are virtually there. Or we can say every third person is checking out something new. Moreover, it turns out to be the most scalable one. We can reach the whole globe with no inventory and minor overheads.
Talking about sheer facts about mobile application revenue, it is accounted that worldwide mobile application revenue was 90 billion US dollars by starting of 2017 and is supposed to reach 189 billion US dollars in 2020. Moreover, we can compare user adaptability toward mobile applications with desktop trends then also mobile apps are stealing the show. The year 2013 witnessed more inclination of users to mobile apps. And further, it is supposed to increase drastically.
All that matters is an appropriate strategy and approach toward a proper model. Assessing the market and stepping forward by making a business plan will help you to achieve your goals. Many university entrepreneurial loans help us if your strategy works out. But for this, we need to bring that spirit of a student entrepreneur.